If you haven't already done so, create a new folder named "Logo" in your My Documents folder. All files for this assignment are to be saved in the Logo folder.
BackgroundAccording to Wikipedia, "
The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colors are formed or associated with certain emotions that the designer wants to convey to the audience. For instance loud primary colors, such as red, are meant to attract the attention of drivers on highways are appropriate for companies that require such attention. In the United States, red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with the health and hygiene sector, and light blue or silver is often used to reflect diet foods or exercise programs. For other brands, more subdued tones and lower saturation can communicate reliability, quality, relaxation, or other traits.
Choosing the logo's colour, shape and size is an important decision. It represents the company's name for future years. It is a vital and irreplaceable component in the success of a corporation. A logo can be modified in any way to reflect the current status of a corporation.
Premise: Two of your favorite companies have joined forces and are getting to roll out a new company that makes a product that combines the best of both of their talents. You have been hired to design a logo for the new company.
PRIO
What is your Purpose?
Who is your Reader?
What is your Information?
How are you going to organize it?
You will create a hand-drawn sketch of the logo first, and have it approved by teacher. Only after it has been approved will you begin to create it in Inkscape.
1 October 2013
View/discuss pptx files on Digital Citizenship
Discuss logos
common elements
(people use them)
symbolic
what colors dominate
made of shapes and letters
Inkscape tutorials
heart
ribbon
Logo assignment
26 September 2013
Spend the first 15 minutes of class reviewing your vocaublary 1-40
4 October 2013
Logo Assignment
If you haven't already done so, create a new folder named "Logo" in your My Documents folder. All files for this assignment are to be saved in the Logo folder.BackgroundAccording to Wikipedia, "
- The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
- Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colors are formed or associated with certain emotions that the designer wants to convey to the audience. For instance loud primary colors, such as red, are meant to attract the attention of drivers on highways are appropriate for companies that require such attention. In the United States, red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with the health and hygiene sector, and light blue or silver is often used to reflect diet foods or exercise programs. For other brands, more subdued tones and lower saturation can communicate reliability, quality, relaxation, or other traits.
- Choosing the logo's colour, shape and size is an important decision. It represents the company's name for future years. It is a vital and irreplaceable component in the success of a corporation. A logo can be modified in any way to reflect the current status of a corporation.
(http://en.wikipedia.org/wiki/Logo , retrieved 10/3/13)Premise: Two of your favorite companies have joined forces and are getting to roll out a new company that makes a product that combines the best of both of their talents. You have been hired to design a logo for the new company.
PRIO
What is your Purpose?
Who is your Reader?
What is your Information?
How are you going to organize it?
You will create a hand-drawn sketch of the logo first, and have it approved by teacher. Only after it has been approved will you begin to create it in Inkscape.
1 October 2013
26 September 2013
24 September 2013